About VIF Sports Nutrition

Hi, I'm Luce Morin, founder of VIF Sports Nutrition.

I'm an entrepreneur, CPA, athlete, and lifelong health enthusiast. Team sports, training, and personal growth have always played an important role in my life. Like many active people, I'm constantly looking for products that are simple, nutritious, and enjoyable to consume every day.

I've always loved fresh juices. Yet despite everything available on the market, I rarely found products that truly met my expectations. Some were too sweet, others contained ingredients I wasn't looking for, and many simply weren't designed to support an active lifestyle.

That's how VIF was born.

My goal was to create the products I personally wanted to enjoy every day: fresh, delicious, nutritious, and functional juices. Products designed to support energy, recovery, and overall well-being without compromising on taste or quality.

Today, our lineup includes a green juice, an energy juice, a protein juice, and protein bars. Every recipe has been carefully crafted to deliver the right balance of enjoyment, nutrition, and performance.

Our Mission

At VIF, we believe that nourishing your body shouldn't mean complicating your life.

Our mission is to provide fresh, simple, and nutritious products that support active people in their daily lives—whether they're training, working, or simply pursuing a healthy lifestyle.

We strive to make functional nutrition more accessible, enjoyable, and natural.

Our Values

Health

We prioritize quality ingredients and thoughtfully developed recipes that support an active and balanced lifestyle.

Simplicity

We believe it doesn't take an endless list of ingredients to create a great product. We embrace a simple, transparent, and effective approach.

Well-Being

We create products that support both physical and mental wellness and fit naturally into everyday life.

Community

VIF is deeply rooted in the world of fitness and sport. We are proud to support active communities, whether they are athletes, fitness enthusiasts, or individuals striving for better health.

Accessibility

We believe quality sports nutrition should be accessible to everyone—without complexity, intimidation, or unnecessary hype.

Why VIF?

VIF is more than just a name.

V for Vitality

The energy, health, and drive that help us move forward every day.

I for Inspiration

The passion, motivation, and desire to inspire others to take care of themselves.

F for Force

Physical strength, of course, but also mental strength and the vital force that helps us overcome everyday challenges.

To us, performance is about much more than a stopwatch, a personal best, or a competition. It's also about the energy we feel, the confidence we build, and the satisfaction that comes from taking care of ourselves.

That's the vision we aim to share through every product we create.

Welcome to the world of VIF.

Discover our products